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Paramore (Music Video)

To launch their hit song "Ain't It Fun", Paramore partnered with my company (RecordSetter.com) to set a world record for “Most World Records Set in a Music Video.” As digital creative director, I expanded the video into an interactive experience. The project has over 110 million views, and inspired a wave of user-generated content.

Project Roles
Creative Director
Warner Music Group
Creative Direction, Digital, Interactive
Interactive Videos, Music Videos
Project Industries
Entertainment, Media, Music
Paramore (Music Video)