"One Cup at a Time"
I was the creative lead across multiple agency partners on this project for Folgers. I always tell my creatives that there’s a fine line between schmaltz and solid emotional storytelling. When we got the Folgers account, we knew it would be a challenge to stay on the right side of that line. But if we could pull it off, we'd go a long way in dusting off an iconic brand. Gone is the famous, albeit dated jingle — summed up in just a few client-appeasing notes at the end of the videos.
- Project Roles
- Creative Director
- Copywriting, Creative Direction, Wrangling - Creatives
- Advertising, Commercials - Broadcast, Commercials - Video, Television
- Project Industries
- Packaged Goods