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"One Cup at a Time"

I was the creative lead across multiple agency partners on this project for Folgers. I always tell my creatives that there’s a fine line between schmaltz and solid emotional storytelling. When we got the Folgers account, we knew it would be a challenge to stay on the right side of that line. But if we could pull it off, we'd go a long way in dusting off an iconic brand. Gone is the famous, albeit dated jingle — summed up in just a few client-appeasing notes at the end of the videos.

Project Roles
Creative Director
Company
Folgers
Skills
Copywriting, Creative Direction, Wrangling - Creatives
Media
Advertising, Commercials - Broadcast, Commercials - Video, Television
Project Industries
Packaged Goods
"One Cup at a Time"
Collaborators