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Dell Brand Campaign: Austin Airport Takeover

Competing with guitars and live music in an airport with an enterprise-level IT brand message was no easy feat. The team's goal with the Better Way campaign was to connect Dell's solutions with the company's hometown, while telling a story with quantifiable proof-points as the hero.

Project Roles
Copywriter
Company
Dell
Skills
Conceptual, Copywriting
Media
Billboards
Project Industries
Technology
Dell Brand Campaign: Austin Airport Takeover
Dell Brand Campaign: Austin Airport Takeover