"Find Your Park"
I lead all creative on this multi-channel advertising, PR and activation initiative leading up to the National Park Service Centennial year celebration in 2016. The idea was simple — to redefine the word “Park” for current and future generations of Americas. To actually make this happen, however, would be a mammoth undertaking. Starting from zero, we self-funded the entire campaign, signing corporate sponsors like Budweiser, Subaru, and American Express to help make it happen. Celebrities, including Joseph Gordon-Levitt, Bella Thorne, and Bill Nye were brought on board. And we even got two first ladies and the president himself (Obama that is) to join the cause. We also used no less than fifty of my personal images in the campaign materials, including outdoor, video and digital executions.
- Project Roles
- Creative Director
- National Park Service
- Art Direction, Copywriting, Creative Direction, Design, Photojournalism, Wrangling - Celebrities
- Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Corporate Events, Events, Interactive Installations, Logos, Product Designs, Products - Digital, Social Media Content, Websites
- Project Industries