Nike Maker Experience
Nike Retail innovation, launched in NYC.
A 1:1 experience between the consumer and a design guide to create your perfect pair of custom shoes.
Designing custom shoes on a 2D screen will seem weird in 5 years. So we invented an experience where people designed shoes “live” on their bodies – and once they were happy with the design, the shoes were made on the spot and you walked out wearing them.
- Project Roles
- Creative Director, Creative Technologist
- Creative Direction, Creative Strategy
- Products - Physical, Interactive Installations
- Project Industries