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Nike Maker Experience

Nike Retail innovation, launched in NYC. A 1:1 experience between the consumer and a design guide to create your perfect pair of custom shoes. Designing custom shoes on a 2D screen will seem weird in 5 years. So we invented an experience where people designed shoes “live” on their bodies – and once they were happy with the design, the shoes were made on the spot and you walked out wearing them.

Project Roles
Creative Director, Creative Technologist
Company
Nike
Skills
Creative Direction, Creative Strategy
Media
Products - Physical, Interactive Installations
Project Industries
Retail
Nike Maker Experience
Nike Maker Experience
Nike Maker Experience