3M Leapmakers "Safety on Wheels"
I recently finished a year running the Bloomberg Integrated Production Department for the Custom Content Division. Just launched Dec. 2018, this video features the “Safety on Wheels” initiative. Every day, 7500 workplace deaths occur globally, many due to inadequate safety gear. This video addresses that issue and the solution 3M is implementing:
Work like this represents global corporations doing something to give back, and improve lives. This is the kind of work Sony could be doing with its in-house division.
After 30 years of selling stuff in every conceivable way, working at agencies big and small; managing teams of creative and business minds in creating global campaigns, some which are still running after 20 years...
It becomes important to do work which gives something back.
Another in the 3M Leapmakers series: corporate America doing good in the world; applying technology in
the right places. Here we see the results of using correct equipment in fighting fires and saving the life of a student named Pat:
Longform digital video, Experiential, Live Events, VERSE platform, Bloomberg Dynamic Page, Global TV, Podcast, Print and Radio.
- Project Roles
- Executive Producer
- Broadcast, Content, Digital, Social Media Strategy
- Advertising, Branded Content, Social Media Content, Television
- Project Industries