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NCAA Final Four Projection Mapping

I was in charge of creative direction and design for the 2018 NCAA Final Four and Championship Game intros which were to be broadcast on live television to an audience of millions. Making a visually arresting and exciting court projection experience was a part of the challenge, but an added layer of complexity was introduced because we had to be able to make late changes to the teams represented in the animation. In order to help make this smooth we worked on site during the week of the game in order to work closely with the NCAA and our projection partners Quince Imaging to ensure everything looked perfect.

Project Roles
Animator, Creative Director, Designer
The Famous Group
2D, 3D, After Effects, Art Direction, Cinema 4D, Creative Direction
3D Animations, Branded Content, Projection Mapping
Project Industries