Boston Celtics "Control"
This year's Boston Celtics team is united as one, poised for greatness and their technical skills on the court are unparalleled. In CONTROL, we take that theme to create a revolutionary open using the latest in motion control technology to put the team on one track, in control and en route to a legendary season.
We brought to our set (1) Mia motion control camera rig on a 20 foot dolly track, (2) Kira robots rigged with wireless LED lights, (6) 15' tall led panels and (60) LED light tubes. All were choreographed and programmed to work in concert with the player’s dynamic movements and personalities. The resulting open is unlike anything else you'll see on game day in the NBA.
- Project Roles
- Creative Director, Director
- The Famous Group
- Art Direction, Creative Direction, Live Action
- Branded Content, Commercials - Video
- Project Industries
- Advertising, Sports