Cannondale CAAD and Black Inc are two of the most expensive bikes you can buy in the world because they are precision manufactured and exquisitely designed. I did this campaign for them, Directing, Editing, and Writing, to leverage the concept of this product as a work of art, and, at the same time, not to take itself so seriously. It won a few awards and I'm very proud of that. They also sold a few bikes I hear. We all won.
- Project Roles
- Director, Editor (Brand/Content), Editor (Film/TV), Writer
- Copywriting, Editing
- Commercials - Broadcast, Commercials - Video
- Project Industries