An innovative social content platform that empowers the Action Sports community to influence and identify trends in a way never seen before. Through its highly intuitive magazine-style interface that works on any devices, it promotes the latest and most relevant stories of the Action Sports world, today.
As a designer I was given the task of creating the logo & branding elements in which would be used across the ASFEED campaign. As with all brands the logo is a small representation of the product. Thus the abstract mark consist of a combination of curves and sharp edges which imply the idea of fluidity and movement which is our primarily focus. Elegantly touched by the use of spot colour – highlighting the key idea of capturing/uploading and most importantly sharing content. Creating a hub of a range of sport feeds.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Advertising, Art
- Project Industries