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MINI - FOR THE FEW

After years of debate, we created the reveal of the new and most aggressive MINI to date. As the history of Mini shows, there were only a few like John Cooper who were crazy enough to believe that a little family car could become a racing legend. Today, we believe that history will repeat itself once more, but it can only be shared with those with the same racing spirit and belief. It’s not something for everybody. MINI JOHN COOPER WORKS GP CONCEPT. FOR THE FEW.

Project Roles
Creative Director
Company
Jung Von Matt
Skills
Art Direction, Copywriting, Creative Direction, Digital, Editing
Media
Brand Films, Experimental Films, Social Media Content
Project Industries
Automotive
MINI - FOR THE FEW
MINI - FOR THE FEW
MINI - FOR THE FEW