MINI - FOR THE FEW
After years of debate, we created
the reveal of the new and most aggressive MINI to date.
As the history of Mini shows, there were only a few like John Cooper who were crazy enough to believe that a little family car could become a racing legend.
Today, we believe that history will repeat itself once more, but it can only be shared with those with the same racing spirit and belief.
It’s not something for everybody.
MINI JOHN COOPER WORKS GP CONCEPT.
FOR THE FEW.
- Project Roles
- Creative Director
- Jung Von Matt
- Art Direction, Copywriting, Creative Direction, Digital, Editing
- Brand Films, Experimental Films, Social Media Content
- Project Industries