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Beyond Measure

Tag Heuer has a long history of making the finest chronograph for sport. But often what separates an athlete from a champion is more than a chrono. The campaign aims at capturing these moments of grace when humans become legends and half gods.

Project Roles
Art Director, Creative Director
Company
TBWA
Skills
Art Direction, Creative Direction
Media
Magazines
Project Industries
Luxury
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure