It's in our nature campaign - Shangri-La Hotels and Resorts
Shangri-La Hotels and Resorts needed to express its specificity in an ocean of sameness in the hospitality category.
The film is a beautiful metaphor of the genuine Asian hospitality from the heart and build on the legendary book that gave the name to the company.
I wrote the script, art directed the 3 key visuals and worked closely with the director/photographer Bruno Aveillan.
- Project Roles
- Art Director, Creative Director
- Ogilvy & Mather
- Art Direction, Creative Direction, Management of Teams 1-10
- Commercials - Broadcast, Commercials - Video
- Project Industries