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It's in our nature campaign - Shangri-La Hotels and Resorts

Shangri-La Hotels and Resorts needed to express its specificity in an ocean of sameness in the hospitality category. The film is a beautiful metaphor of the genuine Asian hospitality from the heart and build on the legendary book that gave the name to the company. I wrote the script, art directed the 3 key visuals and worked closely with the director/photographer Bruno Aveillan.

Project Roles
Art Director, Creative Director
Company
Ogilvy & Mather
Skills
Art Direction, Creative Direction, Management of Teams 1-10
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Travel/Tourism
It's in our nature campaign - Shangri-La Hotels and Resorts
It's in our nature campaign - Shangri-La Hotels and Resorts
It's in our nature campaign - Shangri-La Hotels and Resorts