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The Honest Company - Origin Story Redux

When Jessica Alba was pregnant with her third baby, The Honest Company wanted to revisit their origin story and create a video that captured the company's vibe in fun and engaging way. As the Creative Director and Producer, I worked directly with Honest's creative and marketing team to conceive this video and collaborated with their lead copywriter to write the copy. With creative locked, I collaborated with the video's director on every creative choice and handled the logistic side of production as well.

Project Roles
Creative Director, Producer
The Honest Company
Copywriting, Creative Direction, Creative Strategy, Producing, Project Management
Brand Films, Commercials - Broadcast
Project Industries
Advertising, Beauty, Lifestyle, Media
The Honest Company - Origin Story Redux