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NIKE 'Just Do It'

NIKE ‘Just Do It’ Campaign Type explorations Spring 2018 I was asked to do some exploration on type choice, treatment and logotype for the ‘Just Do It’ campaign for the NIKE NA Brand Department. The ‘Just Do it’ slogan celebrated its 25 years and the campaign’s intention was to encourage and empower young athletes to push their limits. These are some of the drafts developed during the project. Images used are stock ones.

Project Roles
Designer
Company
Nike
Skills
Adobe InDesign, Editorial, Type Design
Media
Typography
Project Industries
Retail
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'
NIKE 'Just Do It'