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Base Light Grooming - branding / packaging

Base Light is a men’s grooming line designed to make daily routines simple and easy. The brand system was strategically developed and designed to facilitate a story that was missing from the existing product category. The finished product is an approachable-looking product that stands out in the e-commerce space, communicates simplicity and ease-of-use, and educates the consumer on why he should care about his daily grooming routine.

Project Roles
Designer
Company
Bespoke Post
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Conceptual
Media
Brand Identity, Branding, Icons, Logos, Packaging, Typography
Project Industries
Beauty, Packaged Goods, Retail, Startups
Base Light Grooming - branding / packaging
Base Light Grooming - branding / packaging
Base Light Grooming - branding / packaging