Base Light Grooming - branding / packaging
Base Light is a men’s grooming line designed to make daily routines simple and easy. The brand system was strategically developed and designed to facilitate a story that was missing from the existing product category. The finished product is an approachable-looking product that stands out in the e-commerce space, communicates simplicity and ease-of-use, and educates the consumer on why he should care about his daily grooming routine.
- Project Roles
- Bespoke Post
- Adobe Illustrator, Adobe Photoshop, Brand Strategy, Conceptual
- Brand Identity, Branding, Icons, Logos, Packaging, Typography
- Project Industries
- Beauty, Packaged Goods, Retail, Startups