LABOR (lets labor.co) Branding + Strategy
This brand is meant to convey work, passion and a strong sense of community, while it being visually strong. For this purpose I chose a custom font that is concentric, representing how there's are levels deep and at the same time, how smaller elements come together to create something bigger. This brand is urban, with its heart down in Brooklyn, NY, and has to survive the swag test.
- Project Roles
- Art Director, Creative Director, Designer, Strategist
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Direction
- Brand Identity
- Project Industries