Get Back That New Car Shell

Turtle Wax is all about infusing some soul back into cars and restoring them to their former glory. So we devised a campaign that would feature seemingly ordinary cars in an integrated advertising campaign fit for the finest automobiles in the world. Because, really, that's how Turtle Wax customers view their cars after using Turtle Wax -- their ride looks like a million bucks and feels totally brand new again.

Project Roles
Art Director, Copywriter
Turtle Wax
Art Direction, Copywriting
Get Back That New Car Shell