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Hooters Brand Ideation
With Hooters restaurants struggling amidst a category-wide decline, their current brand also represents something of a problem in our current social climate. So, with those two points working against them, is there a way for the Hooters brand to continue to exist in this modern age? Maybe if they get with the times.
- Project Roles
- Creative Director
- Skills
- Art Direction, Brand Strategy, Copywriting, Creative Direction
- Media
- Brand Guidelines, Brand Identity
