Hooters Brand Ideation

With Hooters restaurants struggling amidst a category-wide decline, their current brand also represents something of a problem in our current social climate. So, with those two points working against them, is there a way for the Hooters brand to continue to exist in this modern age? Maybe if they get with the times.

Project Roles
Creative Director
Art Direction, Brand Strategy, Copywriting, Creative Direction
Brand Guidelines, Brand Identity
Hooters Brand Ideation