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Bose Sleepbuds — Cake & Arrow

Working together with a core team tasked with improving the communications approach of the Bose Sleepbuds™ product page experience, responsibilities included: • Strategy • User research • UI design • Developing low- and high-fidelity interactive prototypes • Iterative design process. Outcomes and delivery included developing a narrative concept of guiding visitors through a night of using the product, and establishing new CMS-compliant design patterns. Setting clear user expectations, the page's communication and design, a direct response to our research findings, tells the Sleepbuds' story from the customer’s point of view, not the product’s. The page’s redesign yielded a 68% improvement in conversion.

Project Roles
Creative Director, Designer, UI Designer, UX/IA Designer
Company
Cake & Arrow
Skills
Design, Creative Direction, Design Pattern Research, Design Strategy, Interaction, Mobile, Sketch
Media
Websites, Interaction Designs, UI Design, UX Designs, Visual Designs
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow
Bose Sleepbuds — Cake & Arrow