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Adidas NMD_ Camo pack

To celebrate the launch of the Adidas Originals NMD_ Camo pack at Champs Sports, we created a social and digital campaign centered around young NBA star Jaylen Brown. Fans interacted with the campaign across touchpoints that are "hidden in plain sight", such as augmented reality enabled wild postings and influencer led city guides with instant wins — all surfaced through the lends of the NMD: finding creative inspiration through urban exploration.

Project Roles
Creative Director
Creative Direction
Social Media Content, Websites
Adidas NMD_ Camo pack