Born from the search for warmth, Hug creates bespoke handmade knit-wear for the cold and alone. By pairing melodramatic photography with a theatrical tone of voice, the resulting brand identity is a caricature of the hopeless romantic. Earth tones and heavy focuses on texture create the feeling of a cozy and welcoming embrace while a custom typeface and simple visual system seek to elevate the premium aspects of the products.
- Project Roles
- Art Director, Designer, Illustrator, Type Designer
- self initiated
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Print, Type Design
- Advertising, Branding, Packaging, Visual Designs
- Project Industries