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Hug

Born from the search for warmth, Hug creates bespoke handmade knit-wear for the cold and alone. By pairing melodramatic photography with a theatrical tone of voice, the resulting brand identity is a caricature of the hopeless romantic. Earth tones and heavy focuses on texture create the feeling of a cozy and welcoming embrace while a custom typeface and simple visual system seek to elevate the premium aspects of the products.

Project Roles
Art Director, Designer, Illustrator, Type Designer
Company
self initiated
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Print, Type Design
Media
Advertising, Branding, Packaging, Visual Designs
Project Industries
Retail
Hug
Hug
Hug
Hug
Hug