This is a personal project in the beginning stages of coming to life. Rippy will be an outdoor/surf/skate/hike/snowboard/skiing clothing brand. The goal is to create a brand that will be subtle that gives a new voice to the space. No cheesy slogans or overly referenced subject matter, just straight forward cool. The brand will utilize affordable and sustainable materials along with donating clothing items to those in need with hopes in the future that it becomes an agent of change in the homeless communities in Detroit and beyond.
- Project Roles
- Art Director, Creative Director, Designer, Editor (Brand/Content), Illustrator
- Adobe Illustrator, Art Direction, Creative Direction, Creative Strategy, Design Strategy
- Apparel, Brand Identity, Branding, Fashion Designs
- Project Industries
- Lifestyle, Packaged Goods