Samsung: Sami the Robot
Through the eyes of a real delivery robot (Sami) we discover the craftsmanship of Samsung mobile devices as Sami guides us through a mobile phone factory during a regular working day.
Traveling to the Vietnam to research the project, we discovered the unique way in which their product assembly comes together; with the aid of cute little autonomous robots. Together with the help of a hard working team at R/GA, my idea to humanize technology came alive.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction
- Commercials - Broadcast
- Project Industries