SORT Brand Identity

SORT was the brainchild of Stephanie Olson, an experienced veteran of the marketing and adtech agencies. She wanted to create a consultancy that broke away from the Mad Men-esque, inaccessible agency world that agencies currently operate in, and instead create an experience that centered around transparency, strong core values, and disruption of the ad world. We drew inspiration from the fashion world for her logo and paired that with a saturated color palette and geometric prints that emphasized her values of transparency and openness.