Tucks: Love the Butt

In 2012, LBi was looking for a way to bring some life to Tucks Brand, America's below-the-equator specialists. Their solution: Love the Butt.

For the campaign launch, I wrote a song in the style of the master of love, Barry White. The resulting video, done in the super-smooth, super-cheese style of the Love Orchestra's heyday (complete with backup singers and flute solos), made it clear that Tucks' heart beat for the butt.