We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
MINI Cooper "Word of the Day"
In an effort to add to the “culture” of MINI and their drivers, we created new words, placed them on pump tops and rotated them out frequently. A desktop widget was also created to help people learn this new language of motoring.
- Project Roles
- Copywriter
- Company
- Crispin Porter + Bogusky
- Skills
- Copywriting
- Media
- Billboards
- Project Industries
- Automotive
