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Miller High Life "Take Back the High Life"
Miller High Life was a struggling beer brand on the verge of extinction when we created a campaign to “Take Back the High Life.” The highly-awarded campaign ran for more than five years across two different agencies and sparked a massive resurgence in the brand.
- Project Roles
- Copywriter
- Company
- Miller High Life
- Skills
- Comedy, Commercial, Copywriting, Integrated, TV
- Media
- Commercials - Broadcast, Television
- Project Industries
- Beer
