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Jim Beam - Print

Jim Beam’s target market has moved into a stage of life where they are having new and more elevated experiences. For the 2016-2017 print campaign Jim Beam asked us to leverage the stories of these exciting new experiences in a way that is relatable, individualized, and unique. I created a new print & digital identity system for the global markets. I worked closely with the photographer to develop the stories we captured for each editorial. Found in Esquire, GQ Magazine, Rolling Stones, Sports Illustrated, Men’s Journal and Popular Mechanics

Project Roles
Art Director, Designer
Company
Beam Suntory
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Design, Editorial, Compositing, Conceptual, Creative Direction, Outdoor, Post-Production, Storyboarding, Black & White, Editing
Media
Advertising, Brand Identity, Editorial Designs, Fashion Designs, Photography, Treatments, Magazines, Photographs, Large Format Photography (Digital), Large Format Photography (Film)
Project Industries
Beverage, International, Lifestyle, Luxury, Packaged Goods, Wine/Spirits
Jim Beam - Print
Jim Beam - Print
Jim Beam - Print
Jim Beam - Print
Jim Beam - Print
Jim Beam - Print
Jim Beam - Print