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Dos Equis "Adios Amigo"
After nearly ten years, it was time for Dos Equis to bid farewell to a beloved advertising icon: The Most Interesting Man in the World. We needed a legendary, multi-platform send-off fit for a man of his magnitude. It earned 2 billion impressions in the first 24 hours and numerous industry awards. #adiosamigo
- Project Roles
- Copywriter, Creative Director
- Skills
- Copywriting, Creative Direction
- Media
- Case Study Videos, Commercials - Broadcast, Social Media Content, Television, Websites
- Project Industries
- Beer
