Silver Cross Lullaride
The first navigation app designed to get your baby to sleep. Instead of providing directions to the shortest route, the app offers you the most uneventful course, with fewer stops, congestion and road work.
I had this idea 4 years ago, when my son woke up for the 2314819th time over the same car ride. Silver Cross wanted to launch their car seat, and we were able to combine those and make the project a reality.
- Project Roles
- Content Producer, Copywriter, Creative Director
- Silver Cross
- Conceptual, Copywriting, Mobile, Social
- Mobile Apps, Social Media Content
- Project Industries