T-Mobile asked me to attend Weekend 1 of Coachella. During my time with the brand, I was able to create 4 different visual narratives for 4 social channels [Snapchat & Instagram] for 2 different markets. After a successful run of actually #Unlock[ing]Unlimited for fans, we took to the fields to ask influencers & concert goers to try on the Snapchat Spectacles and record what was around them through their own perspectives. I shot their portraits using the then-unreleased Samsung Galaxy S8, utilizing a feature that has been on the phone since the S5 but finally had a majority of the kinks out, the selective portrait mode. We had limited time/attention spans, so I took 1 photo of each person, had their approval, and walked them through how to use the glasses. Below are the 8 selected portraits that went live on @Tmobile on Instagram during Weekend 2. Please view them at the project URL, since they are not on youtube.