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Ferrero Rocher: Down The Rabbit Hole

Ferrero Rocher wanted to transport lovers of their chocolate to another world. Tired of the traditional pastel Easter Bunny and Egg Hunt trope, a different approach was taken. During Easter 2015, Lewis Carroll's rich and mood driven tale of Alice in Wonderland was reinterpreted. Amidst a series of miniature sets, the landscape of Wonder was reinvented with washes of colour and halting pieces of short film. Through the lens of modern vintage viewers were exposed to an intimate view of the White Rabbit's world - allowing them to follow as he tumbled through realms of teacups, garden, tabletops, and of course, chocolate.

Project Roles
Artist, Content Producer, Creative Director, Set Designer
Company
Noise Digital
Skills
3D, Adobe Lightroom, Adobe Photoshop, Art Direction, Brand Strategy, Cinematography, Content
Media
Advertising, Art, Branded Content, Environmental Design
Project Industries
Advertising, International, Packaged Goods, Retail
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher: Down The Rabbit Hole