Ferrero Rocher: Down The Rabbit Hole
Ferrero Rocher wanted to transport lovers of their chocolate to another world. Tired of the traditional pastel Easter Bunny and Egg Hunt trope, a different approach was taken.
During Easter 2015, Lewis Carroll's rich and mood driven tale of Alice in Wonderland was reinterpreted. Amidst a series of miniature sets, the landscape of Wonder was reinvented with washes of colour and halting pieces of short film. Through the lens of modern vintage viewers were exposed to an intimate view of the White Rabbit's world - allowing them to follow as he tumbled through realms of teacups, garden, tabletops, and of course, chocolate.
- Project Roles
- Artist, Content Producer, Creative Director, Set Designer
- Noise Digital
- 3D, Adobe Lightroom, Adobe Photoshop, Art Direction, Brand Strategy, Cinematography, Content
- Advertising, Art, Branded Content, Environmental Design
- Project Industries
- Advertising, International, Packaged Goods, Retail