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Excedrin “Setting Minds Free”

Excedrin wanted to develop a program that addressed how migraine sufferers at work are to be recognized and what things a co-worker can do to help. I helped develop a content program that produced beautiful docu-style video narratives, each focusing on authentic migraine experiences from highly accomplished productive professionals. Then utilizing existing Excedrin data, I helped develop “Migraine Manners”, short animated video tips about what to do if your co- worker experiences migraines. All videos and animations had an optimized component for social media to drive traffic to an Excedrin branded channel .

Project Roles
Creative Director, Executive Producer
2D, Conceptual, Documentary, Editorial, Producing
Branded Content
Project Industries
Advertising, Health/Pharma, Media
Excedrin “Setting Minds Free”