Excedrin “Setting Minds Free”
Excedrin wanted to develop a program that addressed how migraine sufferers at work are to be recognized and what things a co-worker can do to help. I helped develop a content program that produced beautiful docu-style video narratives, each focusing on authentic migraine experiences from highly accomplished productive professionals. Then utilizing existing Excedrin data, I helped develop “Migraine Manners”, short animated video tips about what to do if your co- worker experiences migraines. All videos and animations had an optimized component for social media to drive traffic to an Excedrin branded channel .
- Project Roles
- Creative Director, Executive Producer
- 2D, Conceptual, Documentary, Editorial, Producing
- Branded Content
- Project Industries
- Advertising, Health/Pharma, Media