Nike NYC Editions is an on-going series of partnerships with talent ranging from musicians to stylists to athletes to curate bespoke footwear and apparel. The apparel and footwear was inspired by Sheck's journey from NY to LA as an up-and-coming musician, and this campaign took the viewers on a visual trip from NY to LA with post-card inspired art.
Photographer: David Brandon Geeting
Production: Bobby Kopp