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Nike Football X - Winner Stays

The MagistaX was designed specifically for small-sided game-changing performance. We started by launching a small-sided 'Winner Stays' tournament in 16 major cities across the globe through an 8-bit video game inspired film, driving football obsesses teens to the Nike Football App where they could register their crew for the tourney. Then we launched the MagistaX video game on the Nike Football App along with the MagistaX boot. We remixed the classic brick-breaker game, featuring the MagistaX battling laughing skulls through three levels hosted by Mario Götze, Arda Turan and David Luiz. Each level increased in intensity and resolution, from 8-bit to 32-bit to 64-bit. Arcade units of the game dropped in Niketown stores worldwide while the tournaments took place around the globe. We also created graphics for apparel elements based on the video-game. I've been the lead Art Director on all the aspects of the campaign.

Project Roles
Art Director
Company
Nike
Skills
Art Direction, Design
Media
Commercials - Video, Motion Graphics, Visual Designs
Project Industries
Sports
Nike Football X - Winner Stays
Nike Football X - Winner Stays
Nike Football X - Winner Stays
Nike Football X - Winner Stays
Nike Football X - Winner Stays
Collaborators