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"The Skype Six" tour promotion

The second leg of Skype's Ones To Watch sponsorship was suffering from fatigue and needed a new hook. Since this leg would sponsor six bands touring across six cities over six weeks, I pitched calling it “The Skype Six” — and the name stuck. The tagline I developed caught on even faster: *Six Bands. Live on stage. Life offstage.* I wrote all site collateral, video text, and email.

Project Roles
Copywriter
Company
Skype
Skills
Copywriting
Media
Advertising, Naming, Taglines
Project Industries
Entertainment, Music, Technology
"The Skype Six" tour promotion
"The Skype Six" tour promotion
"The Skype Six" tour promotion
"The Skype Six" tour promotion
"The Skype Six" tour promotion
"The Skype Six" tour promotion
"The Skype Six" tour promotion
"The Skype Six" tour promotion