MuleSoft "Superheroes" outdoor recruitment campaign

The fight for Bay Area talent is, to many, epic. Why not bring super powers into the mix? That's the idea our marketing team at MuleSoft plastered over every available inch of media space in the San Francisco Caltrain station, hanging dramatic, powered-up photos of our team members on pillars, walls, floor spaces etc.

I created their characters, inspired by their jobs and skillsets — our DevOps engineer as "protector of the stack," a sales rep as a Green-Arrow-style "hunter," etc. — and paired each with copy that paid off their powers. Result: a 20% spike in traffic to our Careers site.