Skype Qik Launch Campaign
Qik was a Snapchat-type ephemeral messaging app. Not only was it Skype's first new product in 15 years, it presented a chance to market to a younger, faster audience.
My copy work touched every piece of media in the launch: taglines, banner campaign, email, app store, and even the brand guidelines.
- Project Roles
- Conceptual, Copywriting
- Products - Digital
- Project Industries
- Lifestyle, Software, Technology