Tam Kamya Guidance Branding
Illustrations and web design for the branding of Tam Kamya, a yoga and meditation teacher who stands out from the conventional yogi stereotype.
Tam is mainly a yoga teacher, but she has so much to teach, that my proposal for her branding was to make it like a book. These “chapters” are offerings she has, like yoga, meditation, reiki, chanting, and all together she offers a guidance curriculum.
When I was trying to come up with something that could list all her offerings, I thought of Wes Anderson’s movies, and how they are divided into chapters with really long names, because after all, Tam’s offerings are not bullet points, they make a story.
She said “I prefer textures over color”, so I chose chalk, black ink, and yellow acrylic as her brand’s colors, to create an almost palpable visual aesthetic that goes with her beautiful offerings. We aimed to stay out of the skinny girl in Lululemon yoga aesthetics, and go for a more artistic, organic approach.
visit her website www.tamkamya.com