The Holiday Glow Guide
The Neutrogena Holiday Glow Guide launched in November 2017 for the holiday shopping season. Deep Focus partnered with the brand to design a unique mComm and eComm experience with a goal to drive exclusive holiday bundle sales. I worked with a small team to conceptualize The Glow Guide, write all .com, social and email content and help direct a custom photoshoot during which we styled 30 bundles within our neon world. As you can see, the result was brilliant!
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Creative Strategy
- Social Media Content, Social Media Copy, Websites
- Project Industries