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The Holiday Glow Guide

The Neutrogena Holiday Glow Guide launched in November 2017 for the holiday shopping season. Deep Focus partnered with the brand to design a unique mComm and eComm experience with a goal to drive exclusive holiday bundle sales. I worked with a small team to conceptualize The Glow Guide, write all .com, social and email content and help direct a custom photoshoot during which we styled 30 bundles within our neon world. As you can see, the result was brilliant!

Project Roles
Copywriter, Creative Director
Company
Neutrogena
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Social Media Content, Social Media Copy, Websites
Project Industries
Beauty
The Holiday Glow Guide
The Holiday Glow Guide
The Holiday Glow Guide
The Holiday Glow Guide
The Holiday Glow Guide
The Holiday Glow Guide
Collaborators