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Solace - What Could Go Wrong

Solace is an enterprise-grade data transfer company. As the first campaign in their rebrand, we spoke directly to software developers. I helped shape jokes to fit that subculture's sense of humor and added easter eggs through the videos. I also helped expand the campaign by writing nerdy fortune cookies and tweaking the copy for a choose-your-own-adventure landing page. — Clio Awards — Shortlisted Shorty Awards — Silver Distinction in Comedy Video

Project Roles
Copywriter
Company
The Barbarian Group
Skills
Copywriting
Media
Advertising, Commercials - Video, Websites
Project Industries
Advertising, B2B, International, Software, Technology
Solace - What Could Go Wrong