Equidate came to us with an opportunity: a year-long advertising campaign in one of the busiest train stations in Silicon Valley, 4th & King St Caltrain Station. They also came with a problem: their name and look were changing half-way through their already bought ad space. Our challenge was to educate and inspire an audience about a new category, but without building equity in a changing brand.
We solved this by creating a sub brand called Secrets of Startups.
My role involved concepting and writing all ads. I came up with the language concept, the use of hieroglyphics as code and wrote all lines.
- Project Roles
- Copywriting, Creative Direction, Strategy
- Project Industries
- Finance, Startups, Technology