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Equidate

Equidate came to us with an opportunity: a year-long advertising campaign in one of the busiest train stations in Silicon Valley, 4th & King St Caltrain Station. They also came with a problem: their name and look were changing half-way through their already bought ad space. Our challenge was to educate and inspire an audience about a new category, but without building equity in a changing brand. We solved this by creating a sub brand called Secrets of Startups. My role involved concepting and writing all ads. I came up with the language concept, the use of hieroglyphics as code and wrote all lines.

Project Roles
Copywriter
Company
Equidate
Skills
Copywriting, Creative Direction, Strategy
Media
Advertising
Project Industries
Finance, Startups, Technology
Equidate
Equidate
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Equidate
Collaborators