Mailchimp Relaunch

Mailchimp started as an email marketing platform, but now they do landing pages, social ads, audience management, and so much more. R/GA came in to shake up a customer base that was sleeping on all the great stuff Mailchimp has to offer and get them to take another look. Using a new brand developed by Collins, we completely redesigned mailchimp.com from the ground up and launched a full scale brand campaign.

I was responsible for co-leading the design of the website (including creating a fully functioning digital module guide), art directing 114 illustrations, designing 34 billboards, creating a bevy of digital ads, and leading the design of R/GA’s internal and external communications around the work.