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Band-Aid Magic Vision
It started as a simple insight that kids believe Band-Aid bandages possess magical powers and turned into an app that magically helps kids forget about their boo-boos. Since its launch, Band-Aid Magic Vision augmented reality app, has received multiple industry awards ranging from Cannes Gold Lion to Webby. The app was featured in The New York Times, Creativity, Mashable, PSFK, Gizmodo, The LA Times, CNN Headline news and more.
- Project Roles
- Art Director, Creative Director
- Company
- JWT
- Skills
- Art Direction, Creative Direction
- Media
- Augmented Reality
- Project Industries
- Augmented Reality
