Co:labs Fitness Festival 2017 for Propel Water
The inaugural Co:labs Fitness Festival was the first of its kind, mashing up headliner musicians with the countries most innovative fitness instructors. With over one billion media impressions, the festival immediately secured a second year of planning and toured across Miami, New York and Chicago. Based on an all-new 2017 brand campaign created by Mono featuring bold color pairings and text, we created a three-day event featuring musical mash-ups, celebrity workouts, meditations, and more. I strategized and designed the festival with the team at Invisible North, from tickets and festival maps to bars and stages.
- Project Roles
- Designer, Strategist
- 3D, Adobe Illustrator, Adobe Photoshop, Rendering, SketchUp
- Project Industries