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Co:labs Fitness Festival 2017 for Propel Water

The inaugural Co:labs Fitness Festival was the first of its kind, mashing up headliner musicians with the countries most innovative fitness instructors. With over one billion media impressions, the festival immediately secured a second year of planning and toured across Miami, New York and Chicago. Based on an all-new 2017 brand campaign created by Mono featuring bold color pairings and text, we created a three-day event featuring musical mash-ups, celebrity workouts, meditations, and more. I strategized and designed the festival with the team at Invisible North, from tickets and festival maps to bars and stages.

Project Roles
Designer, Strategist
3D, Adobe Illustrator, Adobe Photoshop, Rendering, SketchUp
Project Industries
Co:labs Fitness Festival 2017 for Propel Water