Mana Logo

Mana Body Strength is a female-owned personal training company based in Colorado. Being from Hawaii, the client wanted the strength and energy of her programs represented while alluding to the place she comes from. To emphasize power and strength, I created very bold typographic forms inspired by the flared lettering frequently seen in tropically styled establishments. Additionally, I used illustrated palm fronds to further emphasize the tropical feel that the client wanted her identity to display. It also created movement within the logotype, which provided the energy and motion necessary to represent her company.