DelaVenza Logo

The client wanted her logo to embody feminism and delicacy while also having a strong enough mark to truly be a statement piece. In order to achieve this, I created letters that felt strong and high contrast but were surrounded by delicacy; soft curves and flourishes. Additionally, I made sure to utilize DelaVenza’s symmetry as an opportunity to make the “V” a central focus, which further highlighted femininity and also functioned on its own as a monogram.