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Domino’s “All It Does”
The Brief: Domino’s launched a new feature on its pizza app. Voice ordering! The challenge was to introduce “Dom,” a Siri-like helper, and the new voice of Domino’s voice ordering.
What we did: Establish that “Dom” is not like any other voice AI. He’s pretty awesome at getting you pizza. Everything else? Not so much.
Deliverables:
TV commercial
- Project Roles
- Art Director
- Company
- Domino's Pizza
- Skills
- Art Direction
- Media
- Commercials - Video
- Project Industries
- Restaurant