Fruit Of The Loom “Rules of Underwear Giving”

The Brief: Underwear is the perfect stocking stuffer, and we got tasked to create a series of commercials for the holiday season.

What we did: Remind people that underwear is a fantastic holiday gift, but that there’s some people you should give underwear to, and there’s people you shouldn’t. Like your mailman.

Deliverables: TV commercials and social content

Project Roles
Art Director
Company
Fruit of the Loom
Skills
Art Direction, Creative Direction
Media
Commercials - Video, Commercials - Broadcast
Project Industries
Retail
Support